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1. Bookmarks: 24 Why Corporate Identity is a Very Powerful Communication Branding Tool The world of business is a very competitive one with each executive competing with the other to get the best of sales, profits and customers for their business. This means that all businesses interested in becoming successful have to concentrate in developing their corporate image and identity to improve in their business. Corporate identity is actually the image or identity by which the business wants to be perceived by their customers or the physical manifestation of the brand.

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LinkedIn Recommendation: Dania Cendejas - Director of Marketing at Thatherton Fuels - Teo helped me write my business plan last month and wow... I was really missing some things that would have hurt me down the road. I can't think of anyone I would rather work with as I move forward with the plan. Great thinker! Excellent planner! - March 17, 2012, Dania was Teo's client

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